A great way to market your site or business is to write articles that can be posted on the internet and available to be read by anyone. Your content can contain your link or share your own websites link. This method is known as article promotion. Read the tips to learn how to do it in a tasteful way.

No Hidden Secrets to Article Marketing

There really are no hidden secrets in article advertising, and if anyone tries to tell you differently, then they aren’t being totally upfront or honest with you. Article promotion is simply a very easy form of marketing that focuses on posting niche-related content to your website or blog. However, there are several specific areas that you should focus on when you write your articles and post to your blog.

When writing articles and posting them to the internet, resist the urge to write one article and use same article on multiple websites. There are countless article indexes that can be used for your article promotion strategy. It is common to want to post the same article over several different indexes, search engines are aware of this technique and will drop your ranking in the SERP’s for it.

Most people don’t stick around very long on web pages when they are surfing the internet, try to draw your potential customers’ attention to your site by leading with your best, most persuasive points up front, remember you have about 20 seconds to capture your visitors attention and get them to read additional articles/pages on your website/blog.

When you write your articles, be sure to write your content from the heart that showcases your leadership abilities, integrity and thoughtfulness. Discussing current trends will demonstrate to your visitors that you’re on the cutting edge of what is happening in your industry.

SEO And The Role It Plays In Article Marketing

You need to be aware of SEO and it’s impacts to article advertising if you want to be a successful article marketer. Be sure to learn about both on-page and off-page SEO. Both of these SEO tactics can be used to boost your article rankings higher. You can’t just write articles, post them onto the internet, and expect them to rank or be found by the search engines. You need to utilize a strategical approach to finding good keywords for your articles, researching those keywords, and then writing your articles focusing on those keywords with the specific goal in mind of getting your articles found by the search engines and ranking high in the SERP’s. Using a systematic approach to article marketing will get you long term results and bring your blog lots of traffic in the end.

Outsourcing Your Article Content Creation

If you decide not to write your articles yourself and instead you look to using an “Outsourced” solution for your article content creation, then always proofread every article before you post it to your blog. Outsourced writing may not be up to your standards and you need to ensure that your articles are accurate, thorough, and grammatically correct. You should never post an article to your blog that you have not personally read and double checked. All of your articles should reflect your own personal writing style and be worded in your own words to reflect your personality. Your readers will appreciate your efforts if you take the time to ensure that any outsourced articles have been proof read and edited by you personally.

Everyone hits a mental block in their article writing. If this happens to you then try to think of things that you like to read about. Think about what your readers are looking for and use those ideas as a guide for writing your articles. Select a well known brand or person to write about. You could use the approach of writing a review or use your point of view to stir up some controversy. Controversial comments are always a great way to generate publicity and will generate a lot of buzz for your niche resulting in traffic as people link back to your site. If you take the time to edit for content quality (as you should), your blog will be benefit exponentially, whenever you inject controversy into an article your articles will incite responses that generate buzz for your website and help boost your reputation as an authority in your field.

Should You Use PLR Articles

Save copies of the all the posts that you write and track their effectiveness in generating traffic and eliciting responses. If your goal is to eventually monetize your blog, then remember that a well written article can always be sold to to other blog posters with Private Label Rights “PLR”.

PLR is an excellent method for monetizing the articles that you write. Basically, when you resell your blog posts to other bloggers you are giving them the right to rewrite you blog post and use it freely on their blog.

Also, look to using PLR Articles in your blog posting as these can be terrific additions to your own articles that you write.

Article Marketing Formats

Your articles should never sound like an advertisement. Remember, that your readers came to your blog to get information and are looking for the specific information on the topic of your blog post, not to be advertised to. Keep your page’s advertising to a minimum. If you have advertising in the article, or the page, then make it relevant to the information for that page post. Otherwise, your visitors will probably just get annoyed and leave your page before they have a chance to read the article and get the information that they visited your web page for in the first place.

Technical information interlaced in your articles is a good approach. However, use a mixed level of technical information providing just enough to add value to your article without loosing your readers attention. If you write technical blogs then you certainly can use a larger amount of technical information for you posts. Think about your blog visitors, you are going to get visitors with varying levels of expertise or knowledge. So be sure you provide your information in layman’s terms, write your content for those who do not have an in-depth knowledge of the product or service you are discussing.

Article Marketing Summary

I always end my articles with a summary. Well written summaries help your readers to better understand the article you have written as well as your viewpoint on the content of the article. It also provides an easy method for your visitors to understand the content of the article and entice them into reading the entire article.

Article Marketing is an art form!

Writing articles that are interesting and informative takes time. You will find that the more articles you write, the better you will get at it. Don’t be afraid to get started in Article Marketing and use the suggestions we have provided in this article for generating ideas on what content you want to write about.

I recommend that you do more research about SEO Strategies if you decide to do article marketing, and use article promotions, to monetize your website or blog.