Like Us!

Are you a Facebook marketer troubled by the lack of “Likes” on your profile? If so, then we want to provide you with some pointers we feel will get you “Liked” more often.

Let’s first cover what is really meant by being liked by the Facebook “Like” application.

Facebook defines “Like” as;

a way to give positive feedback or to connect with things you care about on Facebook. You can like content that your friends post to give them feedback or like a Page that you want to connect with on Facebook. You can also connect to content and Pages through social plugins or advertisements on and off Facebook and “Like” them directly from those sites.

When a user clicks “Like” on a Page, in an advertisement, or on content off of Facebook, they are making a connection with you. The connection will be displayed in your profile and on your Wall and your friends may receive a News Feed story about the connection. Likewise, the person that is doing the liking will also have the connection displayed in their profile, to their friends, and on their wall. In addition, they may be displayed on the Page they connected to, in advertisements about that Page, or in social plugins next to the content they like. The Page may also post content into their News Feed or send them messages. “Likes” connections may also be shared with applications on the Facebook Platform.

As you can see, being “Liked” is an excellent way to spread word across many social media platforms concerning your social acceptance. The trick is figuring out how to get the visitors to your site to “Like” it and thus trigger the viral effect across the internet that it is capable of launching.

Getting to be “Liked” on Facebook

1. Start with your friends – Let’s face it if your friends won’t like you then maybe you need to get new friends. Actually, soliciting “Likes” from your friends is one of the easiest ways to get liked on Facebook. So start by sending emails out to them and shamelessly asking for them to visit your page and “Like” it!
2. Join groups and participate in discussions – Next to your friends this is one of the more effective ways of growing your “Likes” and loyal followers on Facebook. Join similar interest groups and participate in the discussions and comments. Don’t be afraid to give your Fan Page a shameless plug once in a while. If your products and/or services are valuable to other members they will appreciate the info and will be willing to “Like” your page too.
3. Review and Modify your Fan Page – The point here is to make your Fan Page interesting and provide value to your visitors. If your product and/or service is not appealing to your visitors or the content of you Fan Page is not providing a reason for your visitors to “Like” it then maybe a spruce up will work! Remember copyright is king! Use an appealing page name to get more traffic and interest in your site.
4. Buy Facebook Advertising – This is going to cost you money. However, it’s a tried-and-tested way of increasing the numbers on your community page. The main benefits for those of you who know nothing of the fantastic world that is Facebook advertising is that your ads can be targeted to the audiences you’re looking for within the site itself, as well as the fact that your ads will begin showing basically immediately, pending approval. To check out FB’s own in-house advertising, click here.
5. Increase Traffic to your Primary Website – If you have a primary website, say a blog or other website besides your Facebook fan Page. Then consider watching this training video that provides insight into 25 Additional “Tried and True” Marketing Methods.

Being “Liked” is a Viral Infection

Being “Liked”, promoting your page to everyone you know, promoting your web pages as often as possible, as well as adding a section on the community page itself telling everyone who becomes a member to recommend it to their own friends, your page will grow exponentially (Viral Marketing ) without you having to do anything more.

Note - As of this writing, Facebook has changed their terms of service for promoting products or services on their website. If you have a product or service that you want to promote you must do it with a Fan Page. Although getting "Likes" for your Fan Pages are a little more difficult many of these same principals will still work.